Using the “compare pages” feature of Moz’s Open Site Explorer (OSE), you’ll get an immediate snapshot of what you need to do in order to outrank the competition.
Enter your competitor’s website’s URL into the main URL box, and check the “Inbound Links”tab. Set the dropdown filters to show results for link equity, only external, and pages on this root domain. This will give you a list of the links that contribute to your competitor’s link authority and rank in searches.
You will need to create a free account to be able to export the data to a CSV file.
You will need a Pro account to see competitive social networking data, but for SEO that isn’t really relevant, as social networking in itself won’t affect search engine ranking, aside from personalized results when logged into your Google account.
There are many other tools that will help you analyze the competition’s SEO program, but if you could only use one, this would be it!
This is Tip #5 in a series of 10 SEO Tips for Small Business.
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