As the name implies, creative agencies help businesses increase brand awareness by developing and implementing creative solutions to the challenges of penetrating and thriving in markets. These solutions are aimed at improving the presentation of products and services, with the ultimate objective of increasing profit. In short, a creative agency uses creative strategies to assist their clients in achieving their goals. Also sometimes referred to as marketing agencies, creative agencies specialize in the following types of services:
- Strategy: Finding ways to offer customers value, and through that generate income.
- Design/Branding: Presenting the business and its products and services to the customer.
- Technology: Integrating technology into a business’ practices.
- Advertising: Marketing the businesses products, services and brand to customers.
Roles in a Creative Agency
Some of the most common roles in a creative agency are:
- Designer: Designers produce creative deliverables, like ads, websites and mobile applications.
- Creative director: Creative directors supervise the work of designers to ensure they meet client expectations. They are responsible for approving all client deliverables.
- Accounts rep: Account representatives work directly with clients to understand their business and goals. They act as the interface between the client and the agency’s creative department.
- Researcher: Researchers analyze markets and present the information to the client so that they may make well-informed decisions.
A full services agency will offer all of these services to their clients, while other types of agencies specialize in a single service, or a narrower range of services.
Creative agencies
There are a number of creative agency types, that specialize on particular sets of services:
- Advertising agencies
- Digital agencies
- Design agencies
- Interactive agencies
- Consulting agencies
- And of course, full service agencies
While some creative agencies focus on their core service offerings, they all usually provide:
- Strategy services
- Measurement and analysis
- Content creation
- Communications services
So searching for a “creative agency” alone may not be a specific enough query. It is important to know what type of services you need, and then search for the type of agency that delivers those services.