Digital agencies design and develop screen-based products and services. They assist their clients in using technology to interact with customers in a way that gives them an edge over their competitors. Product agencies are a type of digital agency that focus on creating digital products for themselves and clients.
The activities of digital agencies center around building digital solutions. Digital agencies are like full service agencies, except most often they don’t offer a complete compliment of advertising services. They focus on building long-term relationships with clients and help them create and execute a digital strategy for their business.
Digital agency services typically include:
Online Presence
This includes:
- Responsive Web and Mobile Applications
- Social Media Marketing
- Online ads
- Search engine optimization (SEO)
Analytics
Digital agencies collect, report, and analyze website data with the goal of measuring the success or failure of digital campaigns based on KPIs (key performance indicators) developed as part of the digital strategy.
Internal Design and Development
In additional to marketing endeavors aimed at the general public, digital agencies can also assist businesses in developing websites and apps for their internal use. These can include intranets, CRM (customer relationship management), and HR (human resources) applications.
Digital signs
Digital agencies can also design and execute outdoor ads such as animated billboards like those found in cities such as New York, Tokyo and Las Vegas or major roadways.